“Life is Priceless, Drive Safe Chennai,” Apollo, OMR

Over 46% of RTA deaths have been reported as two wheeler riders and over 78% of those deaths have occurred due to trauma to the head. With such high numbers, helmet usage has not only been mandated by the government but also touted as the forefront of all road traffic safety campaigns.

I work for Apollo Hospitals in Chennai and one of the hospitals I handle falls on the OMR highway. Our hospital emergency room receives at least 10 - 15 RTA incidents in the every day.

In line with encouraging implementation of safety protocols on Chennai roads, at to promote the Emergency Facility that is available for commutters within 5 mins of incident occurance I ran a roadshow campaign. To ensure that those communicating the message at the roadshow were also equally passionate for the theme, I invited  40 staff members of the Apollo Hospitals, OMR to participate in the roadshow.

The staff members immediately struck an emotional chord with the commuters by handing out stickers reminding them, "Not to end up as just another statistic number on the RTA incidents on OMR, Drive Safe, Wear a Helmet, Follow Traffic Rules because Life is Priceless.”

The message was well received and quite effective. Many commuters immediately took corrective action. Once such incident has been showcased in the image.